X is testing a new ad format that adds shopping prompts beneath product mentions, raising fresh questions about trust, ads, and user intent.

DIVE’s Deborah Hall explains how AI, creator-led media and new CTV formats are reshaping how brands reach audiences. Hall’s background spans ad-tech, mobile, CTV and DOOH. Before founding DIVE in 2014 ...

X is testing recommendation ads that appear under posts mentioning products, starting with a Starlink example spotted by ...

Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging formats, such as connected TV (CTV), digital out-of-home (DOOH) and audio ads.

Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

X is currently experimenting with a new advertising format that automatically connects user posts with related products.The ...

A senior Google executive says the company is "not ruling out" ads in its Gemini AI app — a notable reversal from denials made just months ago.

The update will mean some adverts that had previously allowed users to skip after a few seconds will now run in full.

Disney Advertising says it has sold out its advertising inventory for the 98th Oscars telecast. “Live continues to be one of the most powerful ways for brands to connect with engaged audiences at ...

YouTube TV has launched a new feature that extends ad lengths and prevents users from skipping them. Google is reportedly rolling out new 30-second unskippable spots on its television app. In simpler ...

While real estate was the largest advertising category on radio last year at Rs 393 crore, auto sector’s ad spends on radio rose 13 per cent in 2025 to Rs 299 crore ...