(Bloomberg) -- The gulf in performance between Adidas AG and Puma SE shares since Bjorn Gulden hopped between the German sportswear makers just got wider. Puma shares fell as much as 23% Thursday ...

German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.

(Bloomberg) -- Puma SE shares plunged after the German sportswear company reported disappointing earnings and pushed back profitability targets in a painful contrast to cross-town rival Adidas AG.

(Bloomberg) -- The gulf in performance between Adidas AG and Puma SE shares since Bjorn Gulden hopped between the German sportswear makers just got wider. Puma shares fell as much as 23% Thursday, the ...

Puma shares slumped on Thursday as the German apparel maker’s preliminary fourth-quarter numbers disappointed analysts. Puma reported fourth-quarter revenue growth, at constant currencies, of 9. ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Puma has launched a cost-cutting programme after missing its profit target for 2024, a day after rival ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Puma wants to improve operations and cut costs in the name of profitability, while Adidas said its operating model is too complex.

Adidas reported what it said were better than expected preliminary fourth-quarter results on Tuesday, with strong sales and profitability for the important holiday shopping period, sealing a ...