Companies don't need perfect CRM data to benefit from AI. Research suggests success depends more on process discipline, focused use cases, and organizational readiness than pristine datasets.

Coevera is challenging conventional CRM thinking with an open-source MCP strategy focused on interoperability, flexibility, and salesperson support.

CRM users in 2025 could easily describe their experiences as a struggle to extract real, tangible value from sophisticated systems, often hampered by fundamental human and operational issues. Whether ...

Tension is building between legacy enterprise phone systems and a new, autonomous, agent-driven reality. For decades, the enterprise phone call has been the black box of CRM, creating a disconnected ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...

Companies have tried to improve the employee experience by layering new digital tools onto outdated workplace systems. Instead of simplifying work, the result has often been more apps, more ...

Digital advertising can track nearly every click, but connecting ad exposure to real-world sales remains difficult. Even in an era defined by big data, many businesses still cannot reliably measure ...

As AI gains momentum across the enterprise in 2026, many companies are running into an unexpected obstacle: trust — and a workforce that isn’t keeping up. Lance Younger, executive vice president, EMEA ...

Despite increased spending by many businesses, 2025 looks like a lackluster year for customer experience (CX) quality, according to Forrester Research. "For most brands, 2025 will be another year of ...

The dreaded annual employee performance review ritual has long been a cornerstone of corporate life. However, in today’s fast-paced, skills-first economy, some high-performing organizations are ...

As AI agents begin handling more online transactions, many e-commerce systems still assume a human is behind every interaction. That disconnect is creating new challenges for fraud prevention, ...

As artificial intelligence (AI) moves deeper into CRM and enterprise systems, it is opening a performance pathway that brings high-performance computing (HPC) capabilities to more industries. CIQ, the ...