For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, ...

Imagine this: you’re an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd. The streamer, who you’ve watched regularly for six ...

One of the key messages from Target as it looks to turn around its sales slump under new CEO Michael Fiddelke is that it has sharpened its focus. At its annual meeting with investors on Tuesday in ...

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

Puck’s famed journalist-centric publishing model is changing. Sort of. The news outlet debuted in 2021 with its journalists as the company’s audience-facing focal point, not the publication. People ...

Correction: A previous version of this article incorrectly mischaracterized the discovery process. This week’s court hearing in The New York Times’ case against OpenAI gave another glimpse of both ...

The lawsuit between former GroupM executive Richard Foster and WPP is full of competing allegations. But buried in the court filings is a set of numbers — drawn largely from GroupM’s own internal ...

TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put ...

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...

This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → OpenAI and its first ad tech partner Criteo ...