For the most part, the digital media darlings of the 2000s have been killed. Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, ...

Imagine this: you’re an avid viewer of a rather small streamer jumping on to catch their daily video game session when you notice something odd. The streamer, who you’ve watched regularly for six ...

TikTok has spent years telling marketers it’s a full-funnel platform. Now it’s formalizing that message. A couple days after announcing new ad products at Newfronts, and two months after TikTok put ...

Correction: A previous version of this article incorrectly mischaracterized the discovery process. This week’s court hearing in The New York Times’ case against OpenAI gave another glimpse of both ...

This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → OpenAI and its first ad tech partner Criteo ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

As marketing agencies embed generative AI applications into their work, they’re adapting their pricing models to account for the cost of AI tokens. Generative AI prompts and responses don’t come for ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

Two trends are emerging in the world of AI and search: AI platforms are sending more traffic to publishers’ sites, while Google’s AI Overviews is reducing click-throughs across more search queries.

The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t exist yet. OpenAI just took big steps toward that threshold: turning on ...

While publishers worry about the impact of AI search on web traffic, brand marketers are seeing a different picture altogether. Takeup of AI search tools is on the rise, disrupting user behaviors and ...