In uncertain times, leadership is measured by how people feel, not just by the decisions you make. Elda Choucair, CEO of Omnicom Media Group MENA, tells ...

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of ...

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of ...

Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer ...

Despite the rapid rise of generative artificial intelligence tools in travel planning, a majority of travellers still prefer ...

When the series first appeared in 2006, it was an unlikely cultural experiment: a group of superheroes from across the Muslim ...

Samsung has released a new three-minute brand film for its Galaxy line that highlights the power of imagination and human ...

Expo 2030 Riyadh has appointed Omnicom Media Group agency OMD MENA as its lead media agency following a competitive pitch process.

What's particularly striking about Invest Bank's approach is our understanding that rebranding during transformation isn't ...

Anthropic appears to be gaining new users and visibility following a defence-related agreement OpenAI signed with the United States Department of Defense ...

On International Women’s Day, Natasha Hatherall, founder and CEO of TishTash Group, shared her thoughts on the idea of a ...

While these can provoke a smile or smirk from us, they are generally harmless. But there is nothing funny about how ...