The Vaseline campaign included bold, quirky, 15-second, bite-sized videos starring Yusur a.k.a Asoo, offering education ...

The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in April 2025.

TBWARAAD Saudi Arabia’s Rawad El Dahouk explains why brands that thrive are those that co-create Saudi Arabia’s Gen Z youth.

Supreme Hospitality KSA’s Jana Bader talks about the intersection of AI, women’s buying power and authenticity in Saudi ...

INFINITI marks its rebrand in the UAE with a multisensory event that explores design, and regional relevance across the five ...

Natasha Dsouza joins Criteo as Agency Partner to strengthen the media company's growth across agency ecosystems.

ABG's Eleni Kitra explains why the Middle East marketer of the future integrates creativity, commercial thinking, purpose and performance.

To get Sting into households, the brand called out men who get lazy at home, empowering women with a Lazy Helpline.

Khaleej Times has appointed Ted Kemp as its Chief Content Officer, who will lead the title's newsroom, effective immediately.

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

Oda Concepts' Rasha Mansour says, "Let us not forget: art is not a product. It is a process. And for many, it is the only way ...

UAE nationals shared how the US tariffs affect their expectations around the prices of goods, product variety, and overall ...