Adam Aron, who became CEO of AMC Entertainment Holdings in December, told Variety magazine for a story Wednesday that the company would consider allowing cellphone use in some theaters to appeal ...

Two days later, after a backlash on social media, the company says it's leaving the idea on "the cutting room floor." AMC has three theaters in Springfield.

The idea lasted about as long as a Snapchat text: the head of AMC Theatres mulled openly about creating texting-friendly movie theaters to appeal to smartphone-addicted youngsters.