With Visit California forecasting a 9.2% decline in international visitors over 2024 and a 0.7% drop in visits overall, Santa ...

In her weekly look at local business, Jessica M. Pasko reports that Santa Cruz County's tourism nonprofit sees some choppy ...

A Live Oak woman and local resident of 30 years has been apprehended by federal authorities after a trip abroad despite ...

Vertigo 360, a huge pendulum-like ride in which riders will be swung and rotated while sitting in a circular gondola, is ...

"Today isn't just about celebrating progress," said Supervisor Monica Martinez at Friday's event. "It's about recommitting ...

The best time to visit Santa Cruz is from September through November when the summer tourists have returned home, leaving a bit more room on the beaches, walking paths and other attractions.

SANTA CRUZ — Officials announced ... the student’s authorization to stay in the United States. “Late in the week, we learned three UC Santa Cruz students had their records terminated ...

A new so-called “soda tax” that was approved by voters in the city of Santa Cruz went into effect on Thursday, the first tax of its kind to be passed in California since a ban was signed by ...

SAN FRANCISCO — A tax on sugary drinks takes effect Thursday in the beachside community of Santa Cruz, seven years after California banned its cities and counties from implementing local grocery ...