News

The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’
At Variety's Entertainment Marketing Summit, executives from legacy studios, streamers, TikTok and Google kept returning to ...
Marketing Chiefs Say Film and TV Biz Will Hang Tough Amid Recession Fears: ‘We Are the Affordable Pastime’
Top marketing chiefs discussed working with sibling streamers, trying to reach Gen Z and more on Thursday at Variety's ...
Why Agencies Must Embrace Human-To-Human Marketing Strategies In An AI-Powered World
In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...
How To Use AI And Machine Learning To Transform Your Marketing Strategies
AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...
Issa Rae and Hoorae Team on ‘Scrappy’ Marketing Plan for Debut Film ‘One of Them Days,’ And If There Will Be a Sequel
Issa Rae is “just getting started in so many ways” with her production company Hoorae, fresh off the success of its film “One ...
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
HousingWire4d
FOA debuts new marketing campaign tying home equity to life’s ‘next chapter’
As it aims to appeal to potential clients who may be taking a closer look at tapping into home equity, reverse mortgage lender Finance of America (FOA) has debuted a new marketing campaign in ...