The iconic potato chip brand Pringles, known for its tube container and hyperbolic paraboloid-shaped chips, had a glow-up a few years back that included a logo redesign. The new packaging left ...

The Guardians of the Galaxy actor stars in Pringles's 2024 Super Bowl commercial. In the spot, he sports a handlebar mustache to match the chip brand’s iconic mascot, Mr. P. At the start of ...

Pringles, a snack brand, created a zombie gaming character, Frank, and put him in the hit indie game, West of Dead to increase consideration, change gamers' perceptions and encourage gamers to buy ...

Pringles—a brand positioned as a "facilitator of fun"—was getting outgunned at retail during one of the biggest events in American sports: the National Collegiate Athletic Association (NCAA) ...