Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

The numbers are staggering. Approximately 5.3 billion people use the internet worldwide. There are 4.95 billion active s ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ...

Explore 12 social media trends 2026 driving viral internet trends and reshaping social media culture. Stay ahead with the latest insights and strategies.

The Montreal-based bank brought its earned media value up to $1 million by building an internal system for employees to share ...

Social media has become a centerpoint of people’s daily lives. As much of the world was in lockdown over the past year, consumers leveraged social media to stay connected with others and for the ...