Purple is a combination of wavelengths from opposite extremes of the spectrum, which technically deosn’t make any sense, but ...

In an innovative discovery that defied centuries of colour theory, scientists revealed that purple isn’t a real colour at all—but a clever illusion created by the brain. According to new research, ...

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Think purple is real? Think again. Discover the bizarre truth behind why purple doesn’t actually exist (yup, seriously).

“No boundaries.” Described as “dramatically provocative and thoughtful”, Ultra Violet is a deep purple shade that Pantone says communicates “originality, ingenuity and visionary thinking ...

and it’s not even close,” Ultramarine Violet appears to possess some color-shifting qualities depending on the light. We weren’t in the room with Yeti’s designers, nor are we coral reef experts, but a ...

In fact, violet (along with the rest of the colors in a naturally occurring rainbow) has something purple doesn’t—its own wavelength of light. Anyone who ever ended up with a sunburn knows ...