Instagram is expanding its efforts in the creator space, launching a global marketing campaign called "Anyway" that is meant to encourage users to take chances and get creative on its platform.

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

To help advertisers and agencies better identify worthwhile UGC content, Meta will launch a "Facebook Partnership Ads API," offering creator evaluations and content access.

Social media has a complicated relationship with individuals’ self-esteem, especially among young users. In addition, many users are concerned about self-presentation and are sensitive to how content ...

The post marks Sweeney's first since her ad campaign for American Eagle jeans was embroiled in controversy late last month Ursula Coyote/Lionsgate Sydney Sweeney broke her silence on social media to ...

(RTTNews) - Meta, the parent company of Facebook and Instagram, is set to launch advanced AI tools by the end of next year that will allow advertisers to fully create and target ad campaigns directly ...

Instagram ads impersonating financial institutions like Bank of Montreal (BMO) and EQ Bank (Equitable Bank) are being used to target Canadian consumers with phishing scams and investment fraud. Some ...

This year, we’re looking back at the marketing campaigns that really hit the mark in 2025. It wasn’t just about shouting the ...

So, you’ve probably heard the term ‘Integrated Marketing Communications’ thrown around. It sounds fancy, right? But really, ...