We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google ...
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GA4’s advertising snapshot shows why last-click attribution no longer fits AI-led journeys
GA4 gives a clearer view of how channels shape discovery and intent across complex user paths – revealing value that last-click reporting misses. The post GA4’s Advertising Snapshot shows why ...
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When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.
As SEO professionals, we’re data-driven. So, it’s ironic that we need to ask a counterintuitive question: “Where are the missing bullet holes in Google Analytics 4 (GA4)?” Most of us trust the ...
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