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There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

As the days inch nearer to Christmas, families across the country are taking part in "Elf on the Shelf" festivities, where a small elf figurine is placed around the home every day to watch if children ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" ...