Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...