The latest entry in Flora's “Skip The Cow” campaign, which initially launched in the U.K. last year, has now gone global. Creative agency Pablo kicked off the work across 12 global markets, ...

The UK arm of the firm behind popular spread brands Flora and I Can't Believe It's Not Butter has declared a substantial dividend of £90m to its parent – marking its first since being acquired by the ...

Unilever is looking to dial up the premium credentials of Flora and entice block butter buyers to the spreads category with the launch of Gold from Flora – a new spread blended with butter. Gold from ...

It is not easy to put out an idea in the market that challenges the long-held notions and beliefs people might be holding on to in their heads. When Flora Plant Group rolled out tongue-in-cheek ...

Unilever is utilising a mobile Playroll feature from the creators of PlayCaptcha as part of its £10m Flora butter marketing campaign. Campaign: Unilever is making use of PlayRoll The feature offers an ...

Butter is back on the table in millions of homes as sales of margarine slide. Lurpak butter has knocked Flora off the top spot in the spreads chart for the first time in 20 years, according to figures ...

Upfield has expanded its plant-based block butter alternative Flora Plant B+tter with a new spreadable variant. Made from a mix of plant oils including sunflower, coconut and rapeseed oil, the NPD ...

A ‘disgusting’ reformulation of Flora margarine has prompted consumers to flock away from margarine toward real butter, according to new research published in the Grocer. Since Unilever altered its ...

Fans of I Can’t Believe It’s Not Butter, Bertolli and Flora have been warned the tubs are shrinking but staying the same price. Food giant Upfield makes Flora, Bertolli and I Can’t Believe It’s Not ...