Your event booth is a powerful opportunity to create lasting impressions and build genuine connections with your target audience. Make every square foot—and every moment—count. Here’s how.

Whether you're a startup crafting a brand identity or a seasoned business planning a marketing campaign, effective ...

From silly selfies to sweet group shots, a photo booth gives your guests something to post and print. It adds energy to the party and doubles as entertainment. You don’t need a professional setup.

Our educational philosophy is rooted in the belief that transformational ideas start with rigorous discourse and ... The following are a sampling of Chicago Booth events around the world. Join us at ...

The new rules of event marketing go beyond the booth to create memorable brand experiences. In-person corporate events are back, and they’re bigger and bolder than ever. It’s less of a trend ...