One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably ...

A must-have item for any die-hard Denver Broncos fan! Following the 2024 NFL draft, select rookies were asked to draw their team’s logo. There was a big catch: the logo had to be drawn from memory.

Even Apple fanboys and fangirls might be sick of seeing the company’s logo, but that doesn’t mean they actually would remember exactly what it looks like when pressed. In a new study published in the ...