Co-founded by Travis Herndon and James Kelly, HK Digital takes a Direct-to-Expert approach to cut out bureaucracy and ...

In the world of digital business, visibility alone is no longer enough. Brands need a marketing approach that not only ...

Guest Speakers and in-class exercises will be utilized to provide insights and relevancy to this swiftly expanding area of marketing. This course introduces the concept of a customer journey which ...

GIVEN THE DYNAMIC nature of digital marketing, app marketers need to continuously analyze and optimize their campaigns because user actions, KPIs and performance will change based on the app’s ...

“While in-app advertising is a potent component of a digital marketing strategy, its integration with other forms of advertising is imperative for a holistic and impactful brand promotion ...

those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more,” said Wanda Young, vice president of media and digital marketing at Walmart, Bentonville ...

Digital marketing is about more than figuring out how to use the latest social media platform to promote a product or organization, but that’s certainly part of it. As digital technologies and ...

SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement ... growth in an increasingly complex digital landscape.” “NAVER is proud to expand ...