Next to a business plan and marketing plan, there is no more important document for a business owner to create than a customer profile. A compendium of demographic, psychographic, attitudinal and ...

A target market customer profile identifies the customer most likely to buy your product or service. While some companies create products around a customer profile, others identify the customer ...

I’m a huge proponent of Simon Sinek’s Golden Circle and the idea of starting with “why?” Why are you in business? Why did you decide to take a leap and start your own company? After starting with “why ...

After you figure out your big idea and before the world is obsessed with your product, you have to find your customers. And in order to find your customers, you have to create customer profiles. An ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps to build an ideal customer ...

Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

CRO of 6sense, taking the guesswork out of efficient revenue growth with the power of AI and insights to uncover buyers already in market. It’s been a wild ride for B2B sellers and marketers recently.

Take a look around any airport, shopping center, or restaurant and you're bound to see people using anything from mobile phones to BlackBerries to pagers to access both voice and data services. As ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Historically, many companies used customer service surveys to ...