The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

Simons then moved the Smart Bricks away from the ruler and performed the same trick. Using just a pair of Smart Bricks, he ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

As anyone who has stepped on one will attest, the durability and hardiness of a LEGO brick is well-known. The plastic building blocks are made to resist all kinds of stress; it’s rare for a piece to ...

Wanna make the world a better place? How about rebuilding it with love, imagination and creativity? That's the idea behind Lego's latest campaign, Rebuild The World, which aims to encourage generosity ...