Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

BMW purchased long-time collaborator Alpina in 2022, but the takeover initially didn’t change much; For the most part, it was ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

BMW has filed a patent for new fasteners that feature the brand’s distinctive 'roundel' logo as the screw head.

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the Germans ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

Are you a print subscriber? Activate your account. 5 hours 5 min ago By Asa Hiken - 5 hours 15 min ago 5 hours 46 min ago By Garett Sloane - 7 hours 46 min ago By Parker Herren - 8 hours ago By Garett ...

Nissan, Rolls-Royce, BMW, Kia and Renault have all recently revealed new logos. BMW’s flat design “acknowledges the logo's 103-year heritage – a solid example of both classic and modern logo design,” ...

Alongside its new Concept i4, BMW recently unveiled a new design for its iconic blue, white, and black logo. The new roundel incorporates a flat color scheme and deletes the black background from the ...

BMW has filed a patent for a new fastener design that underscores the automaker’s long-standing willingness to chart its own ...

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...