British Airways’ Magic of Flying digital billboard, which saw a child stand up and point when a BA plane flew overhead, has enjoyed a lucrative advertising awards season, capped off last week by the ...

Cape Town - Creating Christmas miracles for some fortunate individuals, British Airways' new initiative - BA Magic - is adding festive cheer around the globe. From reuniting families and making career ...

The move will build upon the airline's existing 'BA Magic' push, which has seen it arrange everything from surprise proposals to money-can't-buy experiences for travelers. Over the past two years, the ...