Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That ...

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look.

The athletics logo may be used only for visual communications pertaining to athletics, alumni events and student recruitment. Use of the athletics logo must be approved by the Marketing Committee in ...