True Religion grew deeply intertwined with hip-hop culture, specifically in Atlanta and Chicago, showing up in music videos, movies, red-carpet events and a run of rap tracks.

True Religion has so much history and heritage—marrying that with what’s resonating in the market today has really been our secret sauce when it comes to product.

GloRilla and Duke Dennis front a new True Religion campaign for the company’s ICONS collection. Both expressed excitement about the partnership in separate statements. The two celebrities previously ...

True Religion, the American denim and sportswear brand with its heavily embroidered jeans, signature stitching and emblem of a smiling Buddha strumming a guitar, plans to enter China through a ...

True Religion has partnered with Still Rising Corp., a leading Black-owned-and-led creative cultural agency that serves at the intersection between community, corporations, and commerce, for its ...

True Religion said its business had been undermined by discounts at other retailers, online competition and the athleisure trend, in which yoga pants have become a substitute for jeans.

True Religion is expanding at home, overseas and into new product categories. The denim and apparel brand has opened its first new store since 2019, at Atlanta’s Cumberland Mall.

True Religion used to be the denim brand of choice for rappers like Jim Jones—the jeans were a key part of his uniform during the "We Fly High (Ballin')" era—and 2 Chainz, who released a ...

True Religion Apparel Incorporated (TRLG) maintained its quarterly dividend of 20 cents per share. The dividend is payable on December 27, 2012 to shareholders of record at the close of business ...

True Religion has doubled its business in the past four years and it is now the most profitable it has ever been in its 23 year history, she said. Own Your True platform True Religion recently ...

On True Religion’s website Wednesday, many of the women’s jeans were priced at $199 or higher, with some pairs selling for $319. Many of its men’s jeans also were priced at $199 and up.

True Religion has tapped Kristen D’Arcy for the newly-created role of chief marketing officer, according to a Tuesday release. She was most recently CMO at wellness and lifestyle firm Homedics, where ...