Toyota RAV4 is a top-selling crossover designed for practicality over flair, but is there a better competitor?

The next generation of the Toyota RAV4 is on its way for the 2026 model year. A photo of the new Wildlander (a RAV4-based model sold in the Chinese market) has been leaked on Chinese social media, and made its way to automotive media around the world.

After six years, the 5th-gen RAV4 is making way for a "new" model, though it might not be as fresh as Toyota would like you to believe

Both hybrid SUVs provide comfortable and supportive seats, but the Tucson Hybrid’s are more plush. Both hybrid SUVs boast comfortable ride quality; however, the Hyundai has an edge, with its smoother ride giving it the advantage. The Tucson Hybrid also has a quieter hybrid powertrain. The RAV4 Hybrid tends to drone when accelerating.

2023 model year pricing for the Toyota RAV4 saw the bulk of the model range concentrated around the low-to-mid $30,000 range, with the TRD Off-Road taking the top position in the price range at $37,195.

The Toyota RAV4, introduced in 1995, has become the world's best-selling SUV, with over 10 million units sold by 2020. Its enduring popularity and strong sales record make it a top contender in the compact crossover SUV segment.

Sales of the Toyota RAV4 apparently know no bounds, as new data from automotive analytics firm JATO Dynamics has it outpacing the venerable Ford F-150 in U.S. vehicles registrations in 2024. This changing of the guard is a historic event,