As AI-led media investment becomes the talk of the industry (at least on the tech side), the rubber is hitting the road on the question of how much systems like Meta’s Advantage+ and Google’s PMAX ...

Sixty-two percent of global consumers think their personal finances will get better in the next six months, according to GWI data in WARC’s 2025 Consumer Trends Report; only 10% expect their finances ...

Procter and Gamble’s Q4 and full-year results suggest that shoppers in rich countries are feeling the pinch and slowing down their buying, especially on discretionary items, as both lower-income and ...

K-pop has rapidly evolved into a $20 billion global movement. Many brands have wanted to jump on the K-pop bandwagon because it offers a compelling blueprint for building profound consumer connections ...

People looking for hard-to-find Labubu dolls will be familiar with blind boxes – when it’s unclear which doll you’ll get – and now there’s scientific research to prove that combining this mystery with ...

Across Southeast Asia, in-game advertising is emerging as a powerful awareness driver, while shoppable video is one of the highest-converting ad formats.

The impact of tariffs on toymakers Mattel and Hasbro has been less than initially expected but both are continuing to diversify their supply chains amid ongoing consumer uncertainty and the likelihood ...

Chinese mobile gaming is getting a boost from young women who are fuelling an interest in romance games, a market now estimated to be worth $8bn yuan ($1bn), and opening a new avenue for reaching this ...

Provides practical a roadmap for how marketers can maximize opportunity by designing for discovery as well as decision.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide.

ICICI Prudential Mutual Fund, a financial services brand, aimed to enhance its market share and brand visibility in India by leveraging the cultural significance of cricket through targeted ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...