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Each of the tales will be available on the writing platform, as well as physical copies of the books. The work comes from ...
Brands are risking credibility by pushing marketing narratives around far-fetched sustainability features that won’t work, ...
Modern marketing relies on a range of tech to collect, manage and analyze data, deliver brand messages, measure engagement ...
Holding company restructures and redundancies are producing a new wave of indie agencies. It’s only a matter of time until ...
The American artist and photographer worked alongside the supermarket’s agency of record, BBH, on the campaign.
The maker of Budweiser and Michelob Ultra has launched an ad campaign touting that it’s responsible for ‘American beers and American careers.’ It’s the latest company to lean on American-made ...
How the convenience giant is moving beyond Slurpees and shelves to embed itself in Gen Z and millennial music culture – and ...
Whether he’s marketing clubs or calling on Andy Murray, Chris Gregg knows how to make a sports brand sing. The Callaway Golf ...
There’s something disarming about watching an industry admit it doesn’t have all the answers. It’s humbling, human, and in ...
For our Martech for Drummies focus, this week’s edition of Agency Advice asks top marketers exactly how the expansion of ...
The work was co-created with rheumatoid arthritis patients who made the clay characters and actively participated in the ...
For our Martech for Drummies focus, we sit down with the high priestess of attention studies turned adtech pioneer for a ...