Mind Map is a new media planning tool that enables advertisers to target audiences when they are most likely to engage.
It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent ...
Pubstack today (22nd January, 2026) announces a major partnership with Orange Advertising, which has selected Pubstack ONE to power its monetisation infrastructure across Web, In-Stream video, and ...
The strategy is already yielding results in the fast-growing AI segment of the market. ByteDance accounted for nearly 13% of ...
In this episode of A Coffee With… Pippa Scaife, director of digital advertising at Sky Media, joins ExchangeWire’s head of ...
For OpenAI, the decision is pragmatic and unsurprising. AI at scale is expensive. Most users won’t pay. Competitive pressure ...
Across attention-powered campaigns in 2025, advertisers saw an average 33% lift in upper-funnel KPIs and a 53% increase in ...
Anonymised, an AI data platform that helps publishers and advertisers understand, reach, and measure incremental audiences ...
MarkApp, a global ad tech company operating across web, mobile app, and CTV environments, today (21st January, 2026) announced the launch of Harion DSP, its new omnichannel demand-side platform (DSP) ...
Assertive Yield, a leading provider of programmatic performance optimisation solutions, today (20th January, 2026) announced ...
In a move that surprised no-one, OpenAI has confirmed it will begin testing advertisements in ChatGPT. Ads will be trialed ...
Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...
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