Roku topped Wall Street estimates for fourth-quarter revenue on Thursday, driven by robust subscriber growth and strong advertising sales. Shares of the firm rose 9.7% in trading after the bell. Roku has expanded its advertising offerings to small- and medium-sized businesses,

Full year 2024 net revenue was $4.1 billion, up 18 percent year-over-year. For the full year, Roku reached the number of streaming households hit 89.8 million, a net increase of 9.8 million from 2023. There were 4.3 million net adds in the fourth quarter.