Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

The company says the name change will allow it to ‘chart our own path forward, create distinct brand identities, and establish an independent

Now, MSNBC is MS NOW. As MSNBC leaves NBCUniversal for Versant (fka SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

MSNBC will undergo its biggest identity shift in decades, as the cable TV network splits from NBC News.The channel will be known as

MSNBC will change its name to My Source News Opinion World (MS NOW) and unveil a new logo later this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal.