Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

As MSNBC leaves NBCUniversal for Versant (formerly, SpinCo.), the cable news channel is rebranding to an acronym that stands for My Source for News, Opinion and the World. Right, so the MS no longer stands for Microsoft, but it’s still there.

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

The 24-hour cable news network announced on Monday that it is taking on a new name in the wake of its spinoff from NBCUniversal.

MSNBC still exists for now, but in the coming months, it’ll be broadcasting under a new name. The cable news network’s soon-to-be parent company Versant announced this morning that it’ll be giving many of its brands new logos and will officially be rebranding MSNBC to MS Now (My Source News Opinion World) at a yet to be announced date in the future.

MSNBC is bolstering its roster with seven new faces. The network is expanding its Washington Bureau with big names from Bloomberg, NBC News and The Hill all joining the network. The news comes ahead of NBCUniversal spinning off several of its channels into a new company named Versant.