Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush ...

Over the last couple of years, however, that trend has shifted. Today, men are wearing makeup more and more. This is why. You ...

K-pop superstars hold heavy influence with younger generations in the U.S., and they often wear makeup. Brands have taken notice of a piqued interest in men's makeup and have introduced lines for ...

Compared to wearing no makeup, with just a bit of color, I look like I took the time to bother about my appearance. It stands to reason that men could benefit from the same effect, especially if ...

Others argue that make up gives men “masculine benefits” by contouring ... And as many women know, makeup has a dark side – the more you wear it, the more you believe you could never be ...

women are expected to wear makeup and are considered unprofessional if they don’t. Why? It’s seen as a standard of looking “clean” and put together. However, men are almost never expected to wear ...

Five years ago, I wouldn’t have imagined that.” Of course, men wearing makeup isn’t new. Both male and female-identifying rulers of ancient Egypt wore eyeliner, and pale face powder paired ...

Although male politicians and TV anchors have long used makeup for public appearances, Mr. Macron’s eyebrow-raising budget (and tawny, photogenic face) sent a message that powerful men are going ...

Young applies a dollop of BB cream to a blending sponge. The actor and model says it's common for men in South Korea to wear makeup. He plans to begin selling a line of beauty facial masks.

Regardless of the answers to these questions, this cadre of products reflects a growing acceptance of men wearing makeup. The shift could be credited to not only younger generations being less ...

It’s gotten to be such a problem that some Facebook groups for trans men address it directly in their rules for membership. “If a man is wearing makeup, LEAVE HIM BE” is the third rule for ...

Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup. Case in point: A TikTok showing Buquen applying foundation and blush on a ...