The ‘Ultra’ moniker used to mean that Samsung is giving you the best hardware there is to offer in smartphone technology. With the S25 Ultra, Samsung decided to focus more on software, namely the upgraded Galaxy AI over major hardware changes.

To fold or not to fold, that is the question? We've got the answer with this head-to-head comparison of the Samsung Galaxy S25 Ultra and the Samsung Galaxy Z Fold 6.

All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.