Vital Farms’ products normally sell at higher prices compared with conventional battery-cage or cage-free eggs, but the difference is narrowing.

Egg prices have reached a record high in the U.S. as an ongoing bird flu outbreak that began in 2022 is making eggs terribly expensive right now.

The latest monthly consumer price index showed that the average price of a dozen Grade A eggs in US cities reached $4.95 in January, eclipsing the previous record of $4.82 set two years earlier and more than double the low of $2.

Wholesale prices have doubled over the past year as culls to stop spread of virus prompt shortages and rationing