Sorority rush at universities across the country has generated national attention in recent years thanks to a genre of social media accounts known as RushTok. The University of Alabama has been a hot ...

Kylan Darnell, who is an American beauty pageant winner and internet personality, and her mom explain why her sister Izzy ...

Following Bama Rush, Kylan Darnell's younger sister Izzy posted about Bid Day on TK. Speaking with PEOPLE earlier in the week, Kylan revealed the advice she gave her sister about the recruitment ...

UA freshmen students found out which sorority they would be joining during Bid Day, the culmination of sorority recruitment week, commonly known as Rush Week or #BamaRush on TikTok. Bids ...

Citing a need to protect prospects from harassment, many sororities have issued a de facto ban against talking to the press ...

College sorority membership fees reach over $5,000 per semester at top universities while recruitment coaching and luxury wardrobes add thousands more to rush expenses.

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

Kylan Darnell, a senior at the University of Alabama, has earned a reported $1 million during her four years in college, ...

After her videos documenting her freshman year recruitment experience went viral in 2022, Kylan Darnell became known as the "Queen of Sorority Rush." Recently, after announcing to followers that she ...

Bama Rush has become a viral TikTok phenomenon as students like Kylan Darnell and Kaiden Kilpatrick share their sorority experiences at the University of Alabama.

The University of Alabama’s sorority recruitment, known as Bama Rush, has long been a viral sensation, captivating milli ...