After the fire, a crisis for Altadena's small-business owners: 'Who is going to want to come here?'
Some small businesses burned down in the Eaton fire. Others are 'silent casualties': Intact but out of commission as the ...
Hosted on MSN17d
A legacy destroyed: Altadena's Black residents fear neighborhood's soul may never return
Hundreds of displaced Black Altadena families have launched GoFundMe pages seeking financial aid, “but there’s also a lot of elderly people out there who don’t know how to do that,” Bryant said. “They ...
KCRW6d
Eaton Fire destroys Altadena artist studios, but not spirits
Altadena’s artist community is determined to rise from the ashes after losing studios and galleries to the Eaton Fire, in ...
The local brands selling Altadena, Palisades and L.A. gear for fire relief efforts
A "Rebuild Altadena" tote from Kikay. A “Palisades Strong” hat from Only the Lonely. A “Love L.A.” graphic T-shirt from the ...
In Scorched Altadena, Volunteers Did a Lot of the Real Work
The official response to the fires seemed awkward, but we did what we could for one another, even as our neighbors said, “The ...
The Root7d
“To the people of Altadena — let’s rebuild and make our community better and bigger.”
There have been countless heartbreaking stories of loss and despair in the weeks since wildfires have ripped through Southern ...
ABC714d
Altadena teen faces devastating heartbreak after Eaton Fire: 'I miss my dog, my family, our lives'
As the winds and the fires die down, the stark reality of what was lost still ignites mental and emotional anguish. One ...
New York Post19d
GoFundMe campaigns raise more than $100M for LA wildfire victims — as site protects against vile scams
A friend of Erin Berkowitz, a natural dye artist, created a GoFundMe campaign a day after last Tuesday’s inferno torched her home in Altadena in hopes of scraping together enough money to ...
Daily Breeze18d
A Pasadena bookstore owner lost his Altadena home in the Eaton fire. His staff responded.
Tom Rogers, owner of Book Alley, is back at work at his Colorado Boulevard store. His employees set up a GoFundMe to help.
Arizona Daily Star16d
Relief, 21st-century style: As wildfires burn, GoFundMe becomes a repository of harrowing stories
As California’s massive wildfires burn, thousands of GoFundMe campaigns for victims have become an outlet for onlookers ...