The Publicis Groupe-owned media agency network is also sprucing ... from its name and will be known simply as Zenith, the firm said. The ZO logo has been tweaked slightly and the logos of all ...

The two agencies that created Zenith in 1995 — Saatchi & Saatchi and Bates — are not currently considered powerhouses in the vastly restructured agency landscape. Now 75% owned by Saatchi ...