The breakfast of champions in the world of tomorrow Wheaties continued to set milestones in advertising when NBC featured the Brooklyn Dodgers and Cincinnati Reds in the first televised baseball game ...

Breakfast—With Champions: New York Yankees legend Lou Gehrig was the first athlete to be featured on a Wheaties box in 1934. Since then, nearly every iconic American athlete has appeared on its ...

Wheaties was a big part of my childhood. I started each day eating a bowl of it at our breakfast table in Long ... we celebrate the next generation of champions.” King was a driving force ...

As I entered our kitchen, I would flex and say, 'Wheaties, the Breakfast of Champions!' I've been inspired by so many of the Wheaties champions over the years," King shared on X, the platform ...

Why? Because the creation of Wheaties was an accident. The "Breakfast of Champions" only exists because a worker at the ...

Wheaties is changing the game – literally. The General Mills cereal brand is taking its tagline, “the breakfast of champions,” to a new level by honoring Miles Morales and Peter Parker ...

Wheaties is known for its slogan “The Breakfast of Champions” and putting recent sports champions on the front of its boxes. But instead of Super Bowl champions the Philadelphia Eagles ...

Billie Jean King is a 39-time Grand Slam champion and an equal rights champion — and now she's getting the Breakfast of Champions treatment ... edition box of Wheaties. The cereal maker ...

The Breakfast of Champions has long been a lucrative rite of passage for Olympians. Here’s how much it pays to be the face of it. Read the full story on Forbes ...