Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. You've heard it countless times: "You never get a second chance ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger a pixel, and leave behind a trail you could follow with ads. But what ...

Psychologists from Princeton University discovered that first impressions are made in one-tenth of a second, which gives a whole new meaning to the phrase "snap judgment." Making a good impression has ...