Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

Mission statements serve as succinct declarations of an organisation’s purpose, values, and strategic objectives. They are widely acknowledged as essential tools for guiding decision-making, ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Notable Bible teacher and author John Piper recently advised Christians on how to organize their short-term and long-term mission statements for the new year ...

A long time ago, in a galaxy far, far away—in other words, during my sophomore year at a small liberal arts college in Pennsylvania—a professor offered a course called “Shakespeare and Modernity.” ...