Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

Many people as, what is marketing? Is it just advertising? Is it just there to get people to buy things they don't want? What is it? Well here we go through the core aspects of marketing. #marketing ...

Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Over the past few years, I’ve been deep into building my own agentic customer engagement platform. From product flows to messaging to user behavior, I’ve seen firsthand what people actually respond to ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

What if you could transform your marketing campaigns without expanding your team or working around the clock? Imagine a world where AI tools handle the grunt work—analyzing data, generating content, ...

Account-based marketing (ABM). If you’re a B2B marketer, the chances are you’ve heard of it. But what is it exactly, and why is there so much fuss made of this B2B marketing strategy? Well, this blog ...