Microsoft is giving advertisers a new server-side option for sending conversion data directly to its advertising platform, reducing their dependence on browser-based tracking. What’s happening.

LinkedIn has published a new guide on how to make best use of its Conversions API, which provides advanced data on LinkedIn ad campaign performance, by enabling you to plug both online and offline ...

Shares of Lightspeed Commerce (LSPD) rose about 2% in early trading on Friday after the company said it has launched an integration with Meta Platforms' (META) Conversions API that will allow retail ...

For marketers, measurement and attribution is still a headache, which is throwing a major wrench in campaign planning. Campaign planning is also a struggle for B2B marketers, who often use LinkedIn to ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

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Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...