Here’s a fact that should make you uncomfortable: Approximately 92% of people who visit your website are not yet ready to purchase your product or service. They might be interested, but they’re not ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. If you’ve seen the same advertisements repeatedly on your social media feeds after ...

People are not always ready to buy. That is especially true when you’re talking about IT products and services. For example, when a person visits a website offering IT solutions for the first time, it ...

Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here. In online advertising, remarketing and retargeting have ...