Starbucks CEO Brian Niccol said that this change was part of broader efforts to ensure that Starbucks locations get back to the core values behind the brand. "We’re working hard to ensure our ...

After taking on the CEO role in October, Niccol said "there's a shared sense that we have drifted from our core." Starbucks' sales were flat in 2024 compared with the prior year, as some customers ...