If there’s one thing you learn from this column, it should be this: Remove the word “hits” from your online vocabulary. Why? Well, every time you use the word hits as it relates to web traffic — as in ...

The Site Engagement Metrics documentation explains that the metrics measure user engagement with a site and that the primary factor used is active time spent. It also offers examples of other signals ...

To understand how your online marketing efforts are performing and how you can improve them, you'll need to regularly track and analyze the metrics from those campaigns. These metrics highlight the ...

Opinions expressed by Entrepreneur contributors are their own. Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense ...

If you check out your core web vitals report within Google Search Console over the next day or two, you may start to see a lot more green scores. This is not necessarily because of anything you may ...

Leads and sales are the ultimate way to judge the marketing performance of a website, but here are five other key metrics that help measure website performance in a way that can help shape strategies ...

Sign up for the daily CJR newsletter. We used to measure our journalism’s reach and impact with website views, visitors, and engaged time—the methods many of our ...