Your website is often your first impression. In the business world, it sets the stage for how you will interact with your buyers, what they expect from you and whether or not they’ll convert from ...

Back in 2021, Deloitte announced that CX entered the B2B battlefield. Since then, hardly a single business has denied that customer experience is crucial to B2B digital commerce. Moreover, most of ...

According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged. The jury is in — B2B websites need to do ...

What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask. Rather than trying to define Web 3.0, I tend to think of it more as a term to describe to where the ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

Web design used to be about looking sharp. Today, it's a strategic lever. In an AI-powered, user-experience-driven business world, UX now plays a direct role in how your brand is perceived, how leads ...

Web design for B2B and B2C are different due to the goals and psychological peculiarities of their audiences. However, both of them consider a website as the most appropriate place for a sales ...

Organic conversions are the bread and butter of many B2B organizations, yet many companies forget to keep an eye on the small details that can affect them. Instead, B2B organizations should evaluate ...

Though 88% of B2B companies say they understand their target audiences at least moderately well, they still struggle to translate that understanding into new business leads via their corporate ...