As for the symbol part of the logo — or the “spark,” as Walmart refers to it — it contains a color palette of True Blue and Spark Yellow that “leans on the retailer’s most recognizable ...

Walmart is retaining the yellow “spark” often used with the logo; however, a darker blue has been introduced to “keep the brand fresh,” the company said. The new logo will appear on its ...

Walmart has launched a new logo, marking its first redesign in nearly ... while retaining the iconic yellow "spark" symbol. The redesign is inspired by founder Sam Walton's classic trucker hat ...